Wire up retargeting pixels

Drop a Meta, Google Ads, LinkedIn, or TikTok pixel onto every click of a link so it counts as a conversion in your ad platform.

Retargeting pixels are a Pro feature. They let you treat a BlinkLink click as a conversion event in your ad platform, so spend can be optimised toward people who actually click. Four networks are supported out of the box: Meta (Facebook), Google Ads, LinkedIn Insight Tag, and TikTok.

Step 1: Save your pixel IDs once

Account-wide setup happens in one place: Settings → Tracking → Retargeting pixels. Paste in whichever IDs apply to you and hit Save. You only do this once, even if you have 200 links.

  • Meta Pixel ID: 15-digit number from Meta Events Manager.
  • Google Ads conversion ID: looks like AW-XXXXXXXXXX, from Google Ads → Tools → Conversions.
  • LinkedIn Insight Tag: numeric partner ID, from LinkedIn Campaign Manager → Account assets → Insight tag.
  • TikTok pixel: pixel ID from TikTok Events Manager (starts with C).

Step 2: Enable pixels on the links you care about

Per-link opt-in: open Dashboard → All links → ⋯ → Edit → Tracking tab → toggle Retargeting pixels on. We only fire pixels on links where this toggle is on, so the bulk-mailing link to your support doc can stay clean while the homepage link counts conversions.

What visitors see

When a pixel-enabled link is opened, BlinkLink serves a quick interstitial page that loads the pixel scripts, then redirects after ~500ms. The page is brand-styled (no surprise white screen) and the redirect is automatic, no extra tap from the visitor.

What gets sent to the ad platforms

Standard PageView events for each network, the same payload your own site would emit. No BlinkLink metadata, no user identifiers. The visitor's browser fires the events directly; we don't proxy through our servers.

What we do NOT support

Custom JavaScript is not a supported field; it was a stored-XSS surface (any signed-in user could ship arbitrary JS to their visitors). Use a tag manager URL as the link destination if you genuinely need custom tracking.

Verifying the pixel fired

  • Open the link in a fresh window with the relevant platform's debugger extension installed (Meta Pixel Helper, Tag Assistant, LinkedIn Insight Tag Helper, TikTok Pixel Helper).
  • You should see a PageView event on the interstitial page, before the auto-redirect fires.
  • Wait a few minutes; the conversion appears in your platform's event log.